The event will feature a special call to action by President Obama, along with performances from some of country music’s biggest stars. All money raised will go to the American Red Cross, one of the many voluntary agencies working to help survivors.
In addition to working with CMT, here’s a glimpse of some of the work we’ve been doing with other partners in the private sector:
- The Outdoor Advertising Association of America has coordinated with their members to post disaster assistance messages on a multitude of digital billboards across the Southeast. These signs provide critical information in English, en Espanol, and through TTY assisted calls.
Tuscaloosa, AL, May 6, 2011 -- High above the catastrophic damage wrought by an F5 tornado, an operational electronic billboard flashes important assistance information to Tuscaloosa, Alabama survivors.
- LodgeNet helped survivors by placing our 30-second disaster assistance video in 261 hotels (53,400 rooms), in the same states, on the opening welcome channel.
- We have also worked with the National Football League Players’ Association, most recently in Alabama (see photo below). Like Goodyear, Target, Home Depot, Verizon and countless others, they are truly part of the team.
Tuscaloosa, AL, May 6, 2011 -- FEMA Deputy Richard Serino, University of Alabama football All-American Javier Arenas, and Alabama EMA Director Art Faulkner view aerial shots of damaged areas in Tuscaloosa at the temporary Emergency Operations Center (EOC) located at the Alabama Fire College. The Tuscaloosa EOC was completely destroyed in the tornado.