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Be Ready

Secretary Napolitano was in New York today to introduce a series of new public service advertisement (PSAs) produced for the Ready Campaign. The Ready Campaign's mission is to inform and educate the public on how to best prepare for a major disaster, emphasizing three basic steps every American can take:
  1. Put together an emergency supply kit.
  2. Make a family emergency plan.
  3. Get informed about the types of emergencies that could take place in their communities and appropriate responses.

The Secretary delivered remarks during the press conference:

“Preparedness is a shared responsibility that begins with the American people,” said Secretary Napolitano. “These public service advertisements highlight the simple steps everyone can take to prepare for disasters, enhancing the safety and security of our country.”

Secretary Napolitano unveiled the new PSAs at an event in New York City’s Times Square, joined by New York City Deputy Mayor Ed Skyler, New York City Office of Emergency Management Commissioner Joseph Bruno, American Red Cross President and CEO Gail McGovern, American Red Cross of Greater New York CEO Theresa Bischoff and Ad Council President and CEO Peggy Conlon.

You can watch the new PSAs by clicking the picture below:

Published by the U.S. Department of Homeland Security, Washington, D.C.
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