US flag signifying that this is a United States Federal Government website   Official website of the Department of Homeland Security

U.S. Flag and Keyboard

VIDEOS: CBP Launches Human Trafficking Awareness Campaign in the U.S.

Posted by U.S. Customs and Border Protection Deputy Commissioner David Aguilar, U.S. Immigration and Customs Enforcement (ICE) Deputy Director Kumar Kibble, and Senior Counselor to the Secretary Alice Hill.

Last week, we joined the Polaris Project to launch CBP’s “Don’t be Fooled” campaign. As part of the Department’s continued efforts to engage a broader audience in our efforts to combat human trafficking, "Don’t Be Fooled" will utilize award-winning public service announcements (PSAs) to educate the public on human trafficking in targeted communities throughout the country.

Today the PSAs, titled "Masquerade" and "Bird Cage" respectively, will begin airing in Florida, Georgia and the Washington, D.C., metro area. The PSAs were created and adapted by CBP from those previously used in Central America and Mexico to raise awareness among potential victims of human trafficking, and are intended to encourage the American public to remain aware and take appropriate action if they witness human trafficking in their own communities.


These videos are one part of DHS’ Blue Campaign to raise awareness and protect the victims of human trafficking, and both CBP and ICE play critical roles in these efforts—from screening travelers entering the United States, to investigating human trafficking activity domestically and training law enforcement abroad. Through the commitment of our employees and officers, and with the collaboration of partners such as the Polaris Project, we will continue to pursue all avenues to end human trafficking and protect its victims.

For more information on DHS’ work to combat human trafficking, visit: http://www.dhs.gov/humantrafficking.

Back to Top