In July 2010, the Department of Homeland Security (DHS), at Secretary Janet Napolitano’s direction, launched a national “If You See Something, Say SomethingTM ” public awareness campaign —a simple and effective program to raise public awareness of indicators of terrorism and violent crime, and to emphasize the importance of reporting suspicious activity to the proper state and local law enforcement authorities. The campaign was originally used by New York’s Metropolitan Transportation Authority (MTA), which has licensed the use of the slogan to DHS for anti-terrorism and anti-crime efforts.