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The threat level in the airline sector is High or Orange. Read more.
Release Date: 02/19/03 00:00:00
U.S. Department of Homeland Security
Office of the Press Secretary
February 19, 2003
For Immediate Release
The Ad Council, Sloan Foundation, and the U.S. Department of Homeland Security have partnered with various organizations to extend the reach of these critical messages. The following organizations are assisting with the public education campaign through the donation of time, advertising space, or by helping to educate citizens about preparedness issues.
The American Red Cross will provide terrorism preparedness training and community disaster education from their local Red Cross chapters. The American Red Cross will also support citizen preparedness by offering practical advice on how to make a plan, what should go in a disaster kit, providing training skills, encouraging Americans to donate blood and encouraging them to volunteer.
The National Association of Broadcasters has donated multiple satellite feeds to assist in the distribution of the PSAs to stations nationwide. In addition, Secretary Ridge was also invited to address the 50 state broadcast associations and leading broadcasters from around the country at NAB's State Leadership Conference in Washington at the end of February.
The National Cable Telecommunications Association is also donating a satellite feed to distribute the PSAs to their constituents, representing more than 90 percent of the nation's cable television households and more than 200 cable program networks.
Principal members of the Outdoor Advertising Association of America have committed to donating outdoor advertising space throughout the next year for the PSAs. This commitment is preliminarily valued at $17.7 million. As a starting point, ClearChannel Spectacolor has generously donated a one-month long placement of the PSA on a billboard in Times Square. This donation alone is valued at $65,000.
The Home School Legal Defense Association will forward safety-related information to its members via regular emails, which go to a large percentage of its 75,000 member families. This email announcement will also allow members seeking more information to link to the "Ready" website.
Reach Out and Read (ROR) is a national pediatric early literacy program that works with doctors and nurses to bring books and advice about reading to parents of young children, ages 6 months to 5 years.
ROR will communicate electronically with the medical providers at our 1,550 programs at hospitals and health centers, informing them of the educational materials that are available to them and their patients.
The Salvation Army will distribute preparedness information from their 9,000 retail locations.
The U.S. Postal Service will distribute preparedness brochures to consumers via their 35,000 post offices nationwide and will assist with mailing to preparedness information to every American household.
In its partnership with the Ad Council and the U.S. Department of Homeland Security (DHS), the Yellow Pages I.M.A. will donate the publication of a special two-page insert with information prepared by the DHS and designed by the Ad Council, to help Americans plan for the event of a terrorist attack. The insert will be rolled out in the nation's estimated 600 million Yellow Pages directories as they are published throughout the year. The Yellow Pages I.M.A. expects its contribution to amount to a half-billion dollars over the next 10 years.
Business Roundtable
The National Association of Manufacturers
This page was last modified on 02/19/03 00:00:00