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<font color=#AAAAAAFF>NARRATOR: What if the answers to</font>
<font color=#AAAAAAFF>all your questions were right in</font>
<font color=#AAAAAAFF>front of you?</font>

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<font color=#AAAAAAFF>Usually, the most difficult</font>
<font color=#AAAAAAFF>thing about making an executive</font>
<font color=#AAAAAAFF>decision</font>

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<font color=#AAAAAAFF>is having the right information</font>
<font color=#AAAAAAFF>to make it.</font>

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<font color=#AAAAAAFF>Unexpected challenges will add</font>
<font color=#AAAAAAFF>time and complexity to any</font>
<font color=#AAAAAAFF>project.</font>

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<font color=#AAAAAAFF>As a leader, you oversee a</font>
<font color=#AAAAAAFF>complex mix of intersecting</font>
<font color=#AAAAAAFF>missions,</font>

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<font color=#AAAAAAFF>personnel and procedures.</font>

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<font color=#AAAAAAFF>It's a huge responsibility.</font>

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<font color=#AAAAAAFF>Are you as prepared as you</font>
<font color=#AAAAAAFF>possibly can be for the</font>
<font color=#AAAAAAFF>budgetary and organizational</font>

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<font color=#AAAAAAFF>impacts of these challenges?</font>

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<font color=#AAAAAAFF>Your ability to effectively</font>
<font color=#AAAAAAFF>execute your mission relies on</font>
<font color=#AAAAAAFF>access to the best analytics.</font>

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<font color=#AAAAAAFF>The Department of Homeland</font>
<font color=#AAAAAAFF>Security Science and Technology</font>
<font color=#AAAAAAFF>Directorate wants to promote</font>

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<font color=#AAAAAAFF>greater awareness and faster</font>
<font color=#AAAAAAFF>decision-making across</font>
<font color=#AAAAAAFF>the enterprise.</font>

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<font color=#AAAAAAFF>Introducing SoSOA - the System</font>
<font color=#AAAAAAFF>of Systems Operational Analytics</font>
<font color=#AAAAAAFF>toolkit</font>

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<font color=#AAAAAAFF>allowing users to collaboratively</font>
<font color=#AAAAAAFF>exchange operational analytics</font>
<font color=#AAAAAAFF>through a single,</font>

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<font color=#AAAAAAFF>intuitive interface. </font>

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<font color=#AAAAAAFF>A shared enterprise analytics</font>
<font color=#AAAAAAFF>platform makes your data more</font>
<font color=#AAAAAAFF>readily available,</font>

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<font color=#AAAAAAFF>so you can spend less time</font>
<font color=#AAAAAAFF>curating and more time</font>
<font color=#AAAAAAFF>analyzing.</font>

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<font color=#AAAAAAFF>SoSOA will enable you to better</font>
<font color=#AAAAAAFF>predict the impact of big-budget</font>
<font color=#AAAAAAFF>executive decisions,</font>

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<font color=#AAAAAAFF>such as identifying which staff</font>
<font color=#AAAAAAFF>need to be trained,</font>

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<font color=#AAAAAAFF>detecting what new equipment</font>
<font color=#AAAAAAFF>is needed,</font>

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<font color=#AAAAAAFF>and determining how to best</font>
<font color=#AAAAAAFF>promote efficiencies between</font>
<font color=#AAAAAAFF>these and other</font>

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<font color=#AAAAAAFF>high-level investments.</font>

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<font color=#AAAAAAFF>It all starts with bridging</font>
<font color=#AAAAAAFF>communication gaps between</font>
<font color=#AAAAAAFF>decision-makers and analysts.</font>

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<font color=#AAAAAAFF>Different users can access an</font>
<font color=#AAAAAAFF>analytics toolkit</font>
<font color=#AAAAAAFF>simultaneously,</font>

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<font color=#AAAAAAFF>conduct analysis independently</font>
<font color=#AAAAAAFF>or collaboratively,</font>

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<font color=#AAAAAAFF>and then transmit information</font>
<font color=#AAAAAAFF>to managers in a neat,</font>
<font color=#AAAAAAFF>comprehensive package. </font>

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<font color=#AAAAAAFF>Imagine a big-picture decision-</font>
<font color=#AAAAAAFF>making tool that lets you</font>
<font color=#AAAAAAFF>understand every in-and-out</font>

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<font color=#AAAAAAFF>of the operation, at any time...</font>
<font color=#AAAAAAFF>wherever you are.</font>

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<font color=#AAAAAAFF>This means more actionable data</font>
<font color=#AAAAAAFF>than ever before-</font>

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<font color=#AAAAAAFF>consistent in quality and truly</font>
<font color=#AAAAAAFF>reflective of conditions</font>
<font color=#AAAAAAFF>in your organization.</font>

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<font color=#AAAAAAFF>Aggregate cross-domain</font>
<font color=#AAAAAAFF>analysis and performance metrics</font>
<font color=#AAAAAAFF>to identify areas for improvement.</font>

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<font color=#AAAAAAFF>Create optimization and</font>
<font color=#AAAAAAFF>forecasting models to</font>
<font color=#AAAAAAFF>strategically establish</font>

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<font color=#AAAAAAFF>the most advantageous course</font>
<font color=#AAAAAAFF>of action.</font>

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<font color=#AAAAAAFF>Process aggregate data through</font>
<font color=#AAAAAAFF>statistical models and simulations</font>
<font color=#AAAAAAFF>to predict likelihood</font>

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<font color=#AAAAAAFF>of an event.</font>

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<font color=#AAAAAAFF>Let's move your decision-making</font>
<font color=#AAAAAAFF>from a document-based reporting</font>
<font color=#AAAAAAFF>structure</font>

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<font color=#AAAAAAFF>to a desktop analytics toolkit.</font>

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<font color=#AAAAAAFF>Be more informed in less time,</font>
<font color=#AAAAAAFF>and make the right choices</font>
<font color=#AAAAAAFF>using SoSOA</font>

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<font color=#AAAAAAFF>System of Systems Operational</font>
<font color=#AAAAAAFF>Analytics from the DHS Science</font>
<font color=#AAAAAAFF>and Technology Directorate.</font>

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<font color=#AAAAAAFF>If interested in being a partner or</font>
<font color=#AAAAAAFF>user of SoSOA, reach out to us.</font>

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<font color=#AAAAAAFF>♪ ♪ ♪</font>