WEBVTT 1 00:00:02.280 --> 00:00:06.570 Hello. I'm Ryan Streeter, Program Manager for the "If You See Something, Say Something ®" Campaign 2 00:00:06.570 --> 00:00:09.200 at the U.S. Department of Homeland Security. 3 00:00:09.200 --> 00:00:13.560 Joining me today is Christi Collins, Chief of the Preparedness Behavior Change Branch 4 00:00:13.560 --> 00:00:18.620 within FEMA's Individual and Community Preparedness Division or ICPD for short. 5 00:00:18.620 --> 00:00:21.520 Christi, thank you for participating in this series. 6 00:00:22.020 --> 00:00:26.040 Yeah, thanks for having us. We're really excited to be here and to be able to share all of 7 00:00:26.040 --> 00:00:29.080 the great information we have about changing behaviors 8 00:00:29.080 --> 00:00:31.280 and creating more preparedness in America. 9 00:00:31.540 --> 00:00:35.370 We are always happy to have our partners from FEMA participate, so thank you. 10 00:00:35.370 --> 00:00:36.370 Yeah. 11 00:00:36.370 --> 00:00:38.760 For those who are unfamiliar with ICPD would you mind 12 00:00:38.760 --> 00:00:41.879 providing an overview of the division and your role? 13 00:00:41.880 --> 00:00:45.680 Yeah so we are the Individual and Community Preparedness Division. 14 00:00:45.680 --> 00:00:51.540 Sometimes I like to say that this is kind of the least thought of part of disaster response. 15 00:00:51.550 --> 00:00:56.210 And when you think of FEMA we are not the ones going out and doing urban search and 16 00:00:56.210 --> 00:01:00.301 rescue. We are actually the people that are thinking about what happened in a disaster 17 00:01:00.301 --> 00:01:05.530 and how can we prepare ourselves in blue sky times so that we can reduce the loss of life 18 00:01:05.530 --> 00:01:10.040 and loss of property when an event happens because inevitably, disasters are going to 19 00:01:10.040 --> 00:01:13.340 happen and so we really need to be thinking about that all of the time 20 00:01:13.340 --> 00:01:15.520 and not just when we are responding. 21 00:01:16.400 --> 00:01:22.260 Great, and just from my experience with FEMA I know that ICPD has some substantial reach 22 00:01:22.270 --> 00:01:27.790 within the community and has always been a major partner in preparing for all hazards. 23 00:01:27.790 --> 00:01:29.210 So, thank you. 24 00:01:29.210 --> 00:01:34.790 Yeah, absolutely. And one of the things that we really celebrate is that it's not our work alone. 25 00:01:34.790 --> 00:01:39.710 We have a very tiny and mighty division but our work and the research that we do really 26 00:01:39.710 --> 00:01:41.940 represents the work of the whole community 27 00:01:41.940 --> 00:01:45.300 and what everybody is contributing to create preparedness. 28 00:01:45.300 --> 00:01:49.220 FEMA can't do this alone so we are really excited to be a leader in that space. 29 00:01:50.600 --> 00:01:55.200 And Christi, how does ICPD play a role in suspicious activity reporting? 30 00:01:56.120 --> 00:02:01.479 Yeah, so ICPD actually spends quite a bit of our time looking in to preparedness actions 31 00:02:01.479 --> 00:02:05.969 that individuals can take to prepare themselves and protect themselves for a variety of different 32 00:02:05.969 --> 00:02:10.360 hazards and obviously reporting is one of the ways that we not only protect ourselves 33 00:02:10.360 --> 00:02:15.360 but protect the community. And I think, you know, as we've gone through and done validations 34 00:02:15.360 --> 00:02:21.420 of literally thousands of different actions that people take for multiple different hazards 35 00:02:21.420 --> 00:02:25.430 this is what I would consider to be more a universal protective action. 36 00:02:25.430 --> 00:02:30.120 It's something that is relevant regardless of the hazard or even in blue sky times. 37 00:02:31.620 --> 00:02:37.560 Christi, how has motivation research in identifying motivators evolved over the years? 38 00:02:38.560 --> 00:02:43.620 Yeah, so we actually at FEMA conduct a national household survey and it looks at the preparedness 39 00:02:43.620 --> 00:02:47.400 postures and attitudes of the entire United States population. 40 00:02:47.400 --> 00:02:52.370 And one of the things that we've learned is that similar to other health preparedness 41 00:02:52.370 --> 00:02:56.360 initiatives that happen people actually look at preparing for disasters or participating 42 00:02:56.360 --> 00:03:01.160 in something like See Something, Say Something. They are motivated by the same four classic things. 43 00:03:01.700 --> 00:03:04.020 So that's really: Are they aware of the information? 44 00:03:04.020 --> 00:03:06.930 Have they ever experienced the disaster? 45 00:03:06.930 --> 00:03:11.379 Are they confident in their ability to not only take the action but that the action will help 46 00:03:11.380 --> 00:03:15.040 them to have a positive effect? 47 00:03:15.040 --> 00:03:17.720 And then, do they actually perceive the risk? 48 00:03:17.730 --> 00:03:21.769 And I think when we are looking at urban events, risk perception is a place where it gets a 49 00:03:21.769 --> 00:03:27.760 little bit unique because the risk can be ambiguous. And so, being part of a community 50 00:03:27.760 --> 00:03:31.700 I think and seeing something, saying something or committing to that actually helps to build 51 00:03:31.700 --> 00:03:36.580 that confidence which over time is actually going to help to bolster the preparedness 52 00:03:36.580 --> 00:03:41.170 of the community over all because in building that confidence we're actually influencing 53 00:03:41.170 --> 00:03:44.409 people to take more preparedness actions. 54 00:03:44.409 --> 00:03:48.080 So, Christi, what have we learned and what progress have we made 55 00:03:48.080 --> 00:03:50.180 in motivating the public to take action? 56 00:03:50.960 --> 00:03:55.560 One of the other things that the data tells us is that preparedness actions tend to cluster 57 00:03:55.560 --> 00:03:58.040 together. There's kind of a snowball effect. 58 00:03:58.040 --> 00:04:02.680 This again happens if you start dieting and then you start exercising and you kind of 59 00:04:02.680 --> 00:04:07.340 snowball into a healthier lifestyle. That tends to happen with preparedness 60 00:04:07.340 --> 00:04:09.239 whether or not you're recognizing that you're doing it. 61 00:04:09.239 --> 00:04:13.260 So even starting with a small step like See Something, Say Something, when you think about 62 00:04:13.260 --> 00:04:18.780 that and you're riding the metro and see the sign in the grocery store that might actually 63 00:04:18.780 --> 00:04:22.570 make you start to think about other preparedness actions that you can take. And then there's 64 00:04:22.570 --> 00:04:26.690 this snowball effect where once people kind of get over the hump of taking one action 65 00:04:26.690 --> 00:04:31.800 they actually tend to start taking more and more actions. So there's a high likelihood 66 00:04:31.800 --> 00:04:34.460 that See Something, Say Something is kind of that initial catalyst that actually creates 67 00:04:34.460 --> 00:04:41.060 a larger preparedness behavior change or a cultural preparedness as we like to call it 68 00:04:41.080 --> 00:04:44.780 across the country for preparing for all sorts of disasters and hazards. 69 00:04:46.060 --> 00:04:51.160 Thank you so much for joining today. I really appreciate the partnership with FEMA ICPD 70 00:04:51.169 --> 00:04:54.060 and looking forward to working with you in the future. 71 00:04:54.060 --> 00:04:55.330 Great, our pleasure.