DHS and its partners raise public awareness of the indicators of terrorism and terrorism-related crime through the "If You See Something, Say Something™" campaign. We engage and inform the public through television and radio Public Service Announcements (PSAs), partner print materials, transit opportunities, billboards, and other media.
DHS supports campaign partners by designing outreach materials such as posters, brochures, web graphics, digital signage, and more at no cost. Partners are responsible for printing and distributing based on their unique needs.
Video & Radio PSAs
DHS also produces and distributes video/television and radio PSAs to expand the campaign’s reach. Video and audio files are available in English and Spanish, and the campaign works with partners to address specific language needs.
Protect Your Every Day PSA
Homeland security begins with hometown security. This PSA seeks to empower everyday citizens to protect their neighbors and the communities they call home by recognizing and reporting suspicious activity. Across the country, we all play a role in keeping each other safe.
This PSA informs travelers (business and leisure) of the importance of recognizing and reporting suspicious activity. The PSA was adopted by LodgeNet/SONIFI Solutions to be used in national hotel chains as part of their safety awareness initiatives.
DHS partnered with the five major sports leagues (Major League Baseball, Major League Soccer, National Basketball Association, National Football League, and the National Hockey League) to develop a sports PSA that encourages the public to report suspicious activity to local law enforcement.
The Drop–Off PSA
This PSA encourages citizens to be aware of suspicious behavior in public places, as well as the importance of reporting it to local law enforcement.
Click here to learn how to partner with the campaign.