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“Be Your REAL ID Self” Campaign Toolkits

“Be Your REAL ID Self” Campaign Toolkits

Government and industry partners promote the “Be Your REAL ID Self” Public Awareness Campaign as part of integrated efforts to improve the security of our homeland. Achieving REAL ID readiness is a collective effort between federal, state and local governments, as well as industry partners. Partners are crucial in driving awareness, education and adoption of REAL ID by their customers and constituents.

DHS supports government and industry partners by providing digital, print, video and audio materials to use, including digital creative units, social media content, posters, graphics, audio and video content. These campaign materials can be used on partner’s owned media channels including website, social media, e-mail and direct mail; as well as in physical locations such as facility entrances and checkpoints. We invite partners to promote the “Be Your REAL ID Self” campaign year-round.

Be Your REAL ID Self - Social Media Toolkit

Social Media Toolkit

The campaign offers a digital media toolkit with content that can be leveraged pre- and post- enforcement date. The toolkit includes digital creative units, social graphics, copy and hashtags.

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Be Your REAL ID Self - Print Toolkit

Print Toolkit

The print toolkit provides signage and collateral that can be printed and distributed electronically by government and industry partners. The toolkit includes a fact sheet, postcards, flyers, posters and pull-up banner graphics.

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Be Your REAL ID Self - Video/Audio Toolkit

Video/Audio Toolkit

The campaign offers video and audio content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes assets that can be used by partners in their facilities, on websites and in social media.

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Download all videos (445MB ZIP)

Be Your REAL ID Self - Digital Media Toolkit

Digital Media Toolkit

The campaign offers a digital media toolkit with content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes both English and Spanish graphics (banner ads) that can be used on partner websites and in customer e-mails.

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Be REAL ID Ready!

Deadline: May 3, 2023

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