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  1. REAL ID
  2. Campaign Toolkits

“Be Your REAL ID Self” Campaign Toolkits

Government and industry partners promote the “Be Your REAL ID Self” Public Awareness Campaign as part of integrated efforts to improve the security of our homeland. Achieving REAL ID readiness is a collective effort between federal, state and local governments, as well as industry partners. Partners are crucial in driving awareness, education and adoption of REAL ID by their customers and constituents.

TSA supports government and industry partners by providing digital, print, video and audio content. These campaign materials can be used on partners’ owned media channels including website, social media, e-mail and direct mail; as well as in physical locations such as checkpoints and facility entrances. We invite partners to promote the “Be Your REAL ID Self” campaign year-round.

Requests for additional file formats can be submitted by e-mail to TSA-ContactCenter@tsa.dhs.gov.

Social Media Toolkit. Transportation Security Administration - TSA, verified. Time for a #REALID check: the deadline to be #REALIDready is May 7, 2025. Upgrade yourself to a REAL ID today. Visit tsa.gov/real-id to find out how. #REALIDself #Check4theStar. Be your REALID Self by May 7, 2025. Get your REAL ID today.

Social Media Toolkit

The campaign offers graphics, copy and hashtags that can be leveraged on various social media channels.

Learn More About Social Media

Print Toolkit. Be your REAL ID Self by May 7, 2025. TSA line

Print Toolkit

The print toolkit provides signage and collateral that can be printed and distributed electronically by government and industry partners. The toolkit includes a fact sheet, postcards, flyers, posters, and pull-up banner graphics.

Learn More About Print

Video/Audio Toolkit. New Jersey driver's licenses

Video/Audio Toolkit

The campaign offers video and audio content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes assets that can be used by partners in their facilities, on websites, in social media, and as PSAs on TV and radio networks.

Learn More About Video and Audio

Download All Videos (39.8MB ZIP)

Download All Audios(9.88MB ZIP)

Digital Toolkit. Be Your REAL ID Self. Get your REAL ID by May 7, 2025. Discover how.

Digital Media Toolkit

The campaign offers a digital media toolkit with content that can be leveraged to drive awareness and action for REAL ID. The toolkit includes banner ads that can be used on partner websites and in customer e-mails.

Learn More About Digital

Last Updated: 05/08/2024
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Be REAL ID Ready!

Deadline: May 7, 2025