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Campaign Toolkits

Government and industry partners promote the “Be Your REAL ID Self” Public Awareness Campaign as part of integrated efforts to improve the security of our homeland. Achieving REAL ID readiness is a collective effort between federal, state and local governments, as well as industry partners. Partners are crucial in driving awareness, education and adoption of REAL ID by their customers and constituents.

Social Media Toolkit

The “Be Your REAL ID Self” campaign offers a Social Media Toolkit with content that can be leveraged on all your social channels to drive awareness and action for REAL ID in advance of the October 1, 2021 enforcement deadline.


The Department of Homeland Security (DHS or Department) will use SurveyMonkey to create online surveys for external relations (communications/outreach/public dialogue).  DHS will also ​use SurveyMonkey to meet a mandate by the Federal CIO to provide customer satisfaction surveys on public-facing websites. DHS Office of Public Affairs (OPA) serves as the executive agent for the department’s use of SurveyMonkey and controls who at the Department has access to use the service.

Social Media Guidance Planning

DHS S&T Social Media Emergency Management (SMEM) Guidance Tool (SMEM Guidance Tool) is an easy-to-use tool designed to support emergency managers (EMs), public information officers (PIOs), and others working in crisis communications with the development of planning materials for SMEM operations

ST-Social Media Plan Guide

The purpose of the DHS S&T Social Media Plan Guide (Guide) is to provide step-by-step guidance to public safety and emergency management officials on how to develop an effective Social Media Plan.


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