The “Be Your REAL ID Self” campaign offers a Social Media Toolkit with content that can be leveraged on all your social channels to drive awareness and action for REAL ID in advance of the May 3, 2023 enforcement deadline.
The Social Media Toolkit includes graphics (JPG), post copy and hashtags, and assets have been created for 3 audiences:
- General public
- Travelers
- Federal and DOD facility visitors
Use these messages on your social channels to educate and create awareness for REAL ID and the approaching May 3, 2023 deadline.
General Campaign Post Copy
Time for a #REALID check: the deadline to be #REALIDready is May 3, 2023. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Travel Post Copy
Real adventure awaits those who are #REALIDready. Get your #REALID by May 3, 2023 to board domestic flights.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Federal Facility / DOD Post Copy
Find your path to #REALID readiness. Be your #REALIDself by May 3, 2023 to access certain federal facilities.
Visit DHS.gov/real-id to make a plan.
#REALIDready #Check4theStar
When posting about the "Be Your REAL ID Self" campaign, one or all of the following hashtags can be leveraged:
- #REALID
- #REALIDself
- #REALIDready
- #Check4theStar
Post Copy
To fly from sea to shining sea, you'll want a #REALID. Be your #REALIDself by May 3, 2023. #REALIDready #Check4theStar
Twitter / Facebook
Post Copy
Time for a #REALID check: the deadline to be #REALIDready is May 3, 2023. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Alabama Example
Arizona Example
Kentucky Example
Pennsylvania Example
Maine Example
Mississippi Example
Partners are welcome to tag DHS in posts:
- Twitter: @DHSgov
- Facebook: @homelandsecurity
- Instagram: dhsgov
- LinkedIn: U.S. Department of Homeland Security
The “Be Your REAL ID Self” campaign has three messaging phases. This style guide includes only Phase 1. There will be additional toolkits available for Phases 2 and 3.
- Phase 1 Messaging: awareness/make a plan (January - May)
- Phase 2 Messaging: Take action/prepare today/make an appointment (June - September)
- Phase 3 Messaging: Post May 3, 2023 deadline
