Be Your REAL ID Self Social Media Toolkit

Social Media Toolkit

Social Media Toolkit

The “Be Your REAL ID Self” campaign offers a Social Media Toolkit with content that can be leveraged on all your social channels to drive awareness and action for REAL ID in advance of the October 1, 2021 enforcement deadline.

The Social Media Toolkit includes graphics (JPG), post copy and hashtags, and assets have been created for 3 audiences:

  • General public
  • Travelers
  • Federal and DOD facility visitors

Mix and Match Posts

Use these messages on your social channels to educate and create awareness for REAL ID and the approaching October 1, 2021 deadline.

General Campaign Post Copy

Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Travel Post Copy

Real adventure awaits those who are #REALIDready. Get your #REALID by October 1, 2021 to board domestic flights.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Federal Facility / DOD Post Copy

Find your path to #REALID readiness. Be your #REALIDself by October 1, 2021 to access certain federal facilities.
Visit DHS.gov/real-id to make a plan.
#REALIDready #Check4theStar

Hashtags

When posting about the "Be Your REAL ID Self" campaign, one or all of the following hashtags can be leveraged:

  • #REALID
  • #REALIDself
  • #REALIDready
  • #Check4theStar

Multi-Image Posts (Carousel)

Post Copy

To fly from sea to shining sea, you'll want a #REALID. Be your #REALIDself by October 1, 2021. #REALIDready #Check4theStar

Twitter / Facebook

Be Your REAL ID Self - Make a Plan by October 1, 2021

Download:

Animated Posts

Post Copy

Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Alabama Example

Arizona Example

Kentucky Example

Pennsylvania Example

Maine Example

Mississippi Example

Social Profile Cover Images

DHS Social Channels

Partners are welcome to tag DHS in posts:

Campaign Phases / Contact Us

The “Be Your REAL ID Self” campaign has three messaging phases. This style guide includes only Phase 1. There will be additional toolkits available for Phases 2 and 3.

  • Phase 1 Messaging: awareness/make a plan (January - May)
  • Phase 2 Messaging: Take action/prepare today/make an appointment (June - September)
  • Phase 3 Messaging: Post October 1, 2021 deadline

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Be REAL ID Ready!

Deadline: October 1, 2021

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