Social Media Toolkit
The “Be Your REAL ID Self” campaign offers a Social Media Toolkit with content that can be leveraged on all your social channels to drive awareness and action for REAL ID in advance of the October 1, 2021 enforcement deadline.
The Social Media Toolkit includes graphics (JPG), post copy and hashtags, and assets have been created for 3 audiences:
- General public
- Travelers
- Federal and DOD facility visitors
Mix and Match Posts
Use these messages on your social channels to educate and create awareness for REAL ID and the approaching October 1, 2021 deadline.
General Campaign Post Copy
Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Travel Post Copy
Real adventure awaits those who are #REALIDready. Get your #REALID by October 1, 2021 to board domestic flights.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Federal Facility / DOD Post Copy
Find your path to #REALID readiness. Be your #REALIDself by October 1, 2021 to access certain federal facilities.
Visit DHS.gov/real-id to make a plan.
#REALIDready #Check4theStar
Hashtags
When posting about the "Be Your REAL ID Self" campaign, one or all of the following hashtags can be leveraged:
- #REALID
- #REALIDself
- #REALIDready
- #Check4theStar
Multi-Image Posts (Carousel)
Post Copy
To fly from sea to shining sea, you'll want a #REALID. Be your #REALIDself by October 1, 2021. #REALIDready #Check4theStar
Twitter / Facebook
Animated Posts
Post Copy
Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar
Alabama Example
Arizona Example
Kentucky Example

Pennsylvania Example

Maine Example
Mississippi Example

Social Profile Cover Images
DHS Social Channels
Partners are welcome to tag DHS in posts:
- Twitter: @DHSgov
- Facebook: @homelandsecurity
- Instagram: dhsgov
- LinkedIn: U.S. Department of Homeland Security
Campaign Phases / Contact Us
The “Be Your REAL ID Self” campaign has three messaging phases. This style guide includes only Phase 1. There will be additional toolkits available for Phases 2 and 3.
- Phase 1 Messaging: awareness/make a plan (January - May)
- Phase 2 Messaging: Take action/prepare today/make an appointment (June - September)
- Phase 3 Messaging: Post October 1, 2021 deadline