The “Be Your REAL ID Self” campaign offers a Social Media Toolkit with content that can be leveraged on all your social channels to drive awareness and action for REAL ID in advance of the October 1, 2021 enforcement deadline.

The Social Media Toolkit includes graphics (JPG), post copy and hashtags, and assets have been created for 3 audiences:

• General public
• Travelers
• Federal and DOD facility visitors

Mix and Match Posts

Use these messages on your social channels to educate and create awareness for REAL ID and the approaching October 1, 2021 deadline.

General Campaign Post Copy

Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Travel Post Copy

Real adventure awaits those who are #REALIDready. Get your #REALID by October 1, 2021 to board domestic flights.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Federal Facility / DOD Post Copy

Find your path to #REALID readiness. Be your #REALIDself by October 1, 2021 to access certain federal facilities.
Visit DHS.gov/real-id to make a plan.
#REALIDready #Check4theStar

Download:

• REAL ID Facebook Post - Female | REAL ID Facebook Post - Male

Download:

• REAL ID Twitter Post - Female | REAL ID Twitter Post - Male
• REAL ID LinkedIn Post - Female | REAL ID LinkedIn Post - Male

Download:

• REAL ID Instagram Post - Female | REAL ID Instagram Post - Male

Hashtags

When posting about the "Be Your REAL ID Self" campaign, one or all of the following hashtags can be leveraged:

• #REALID
• #REALIDself
• #REALIDready
• #Check4theStar

Multi-Image Posts (Carousel)

Post Copy

To fly from sea to shining sea, you'll want a #REALID. Be your #REALIDself by October 1, 2021. #REALIDready #Check4theStar

Animated Posts

Post Copy

Time for a #REALID check: the deadline to be #REALIDready is October 1, 2021. Upgrade yourself to a REAL ID today.
Visit DHS.gov/real-id to make a plan.
#REALIDself #Check4theStar

Alabama Example

Download:

• REAL ID Animated Post - Alabama 1 - Animated GIF
• REAL ID Animated Post - Alabama 1 - MP4

Download:

• REAL ID Animated Post - Alabama 2 - Animated GIF
• REAL ID Animated Post - Alabama 2 - MP4

Arizona Example

Download:

• REAL ID Animated Post - Arizona 1 - Animated GIF
• REAL ID Animated Post - Arizona 1 - MP4

Download:

• REAL ID Animated Post - Arizona 2 - Animated GIF
• REAL ID Animated Post - Arizona 2 - MP4

Kentucky Example

Download:

• REAL ID Animated Post - Kentucky 1 - Animated GIF
• REAL ID Animated Post - Kentucky 1 - MP4

Download:

• REAL ID Animated Post - Kentucky 2 - Animated GIF
• REAL ID Animated Post - Kentucky 2 - MP4

Pennsylvania Example

Download:

• REAL ID Animated Post - Pennsylvania 1 - Animated GIF
• REAL ID Animated Post - Pennsylvania 1 - MP4

Download:

• REAL ID Animated Post - Pennsylvania 2 - Animated GIF
• REAL ID Animated Post - Pennsylvania 2 - MP4

Maine Example

Download:

• REAL ID Animated Post - Maine 1 - Animated GIF
• REAL ID Animated Post - Maine 1 - MP4

Download:

• REAL ID Animated Post - Maine 2 - Animated GIF
• REAL ID Animated Post - Maine 2 - MP4

Mississippi Example

Download:

• REAL ID Animated Post - Mississippi 1 - Animated GIF
• REAL ID Animated Post - Mississippi 1 - MP4

Download:

• REAL ID Animated Post - Mississippi 2 - Animated GIF
• REAL ID Animated Post - Mississippi 2 - MP4

Social Profile Cover Images

• Facebook
• Twitter
• LinkedIn

DHS Social Channels

Partners are welcome to tag DHS in posts:

• Twitter: @DHSgov
• Facebook: @homelandsecurity
• Instagram: dhsgov
• LinkedIn: U.S. Department of Homeland Security

Campaign Phases / Contact Us

The “Be Your REAL ID Self” campaign has three messaging phases. This style guide includes only Phase 1. There will be additional toolkits available for Phases 2 and 3.

• Phase 1 Messaging: awareness/make a plan (January - May)
• Phase 2 Messaging: Take action/prepare today/make an appointment (June - September)
• Phase 3 Messaging: Post October 1, 2021 deadline