About the Campaign

About the Campaign

"If You See Something, Say Something®" is a national campaign that raises public awareness of the indicators of terrorism and terrorism-related crime, as well as the importance of reporting suspicious activity to state and local law enforcement.

The "If You See Something, Say Something®" campaign was originally implemented and trademarked by the New York Metropolitan Transportation Authority and is licensed to the U.S. Department of Homeland Security (DHS) for the purpose of creating a nationwide campaign.

In July 2010, DHS launched the campaign in conjunction with the U.S. Department of Justice's Nationwide Suspicious Activity Reporting (SAR) Initiative (NSI), with the goal of training state and local law enforcement to recognize behaviors and indicators of terrorism and terrorism-related crime. The NSI standardizes how these observations are documented and analyzed. It ensures that reports are shared with the Federal Bureau of Investigation-led Joint Terrorism Task Forces for investigation and with state Fusion Centers for analysis. Only those reports documenting behavior that is reasonably indicative of terrorist activity will be shared with federal and state, local, tribal and territorial (SLTT) partners.

Have questions? Download the Campaign FAQs.

Additional Resources


The Nationwide Suspicious Activity Reporting (SAR) Initiative (NSI) provides law enforcement with another tool to help prevent terrorism and other related criminal activity by establishing a national capacity for gathering, documenting, processing, analyzing, and sharing SAR information.

Learn more about the NSI initiative

Hometown Security

The U.S. Department of Homeland Security’s (DHS) most important mission is to protect the American people. As part of this mission, DHS fosters collaboration between the private sector and the public sector to mitigate risk and enhance the security and resilience of public gathering sites and special events.

Learn more about Hometown Security

Download the DHS Hometown Security fact sheet that lists additional DHS resources available to you.

National Awareness Day | Sept. 25

The U.S. Department of Homeland Security has designated September 25 as national “If You See Something, Say Something®” Awareness Day. The “If You See Something, Say Something®” campaign works with partners year-round to inspire, empower, and educate the public on suspicious activity reporting. By designating a day to the campaign, the Department hopes to highlight the importance of suspicious activity reporting. Find out how you or your organization can play a role in the next Awareness Day.

Learn more about Awareness Day


Campaign partners are critical in increasing the awareness of the campaign's message by distributing campaign materials and spreading the word about suspicious activity reporting.

DHS supports campaign partners by providing print, digital, and video materials to use—including social media content, posters, brochures, web graphics, digital signage, and public service announcement (PSA) videos.

View the Campaign Materials

Was this page helpful?

This page was not helpful because the content:

Microsite Carousel

Back to Top