DHS and its partners raise public awareness of the indicators of terrorism and terrorism-related crime through the "If You See Something, Say Something®" campaign. We engage and inform the public through television and radio Public Service Announcements (PSAs), partner print materials, transit opportunities, billboards, and other media.
The U.S. Department of Homeland Security has designated September 25 as national “If You See Something, Say Something®” Awareness Day to further increase campaign awareness. Learn more about Awareness Day.
DHS supports campaign partners by designing outreach materials such as posters, brochures, web graphics, digital signage, and more at no cost. Partners are responsible for printing and distributing based on their unique needs.
With the help of the Nationwide Suspicious Activity Reporting (SAR) Initiative (NSI), the campaign has identified indicators of terrorism-related suspicious activity. Download the infographic, learn the signs, and share with your community.
Take the Challenge PSA
DHS partners with colleges and universities to engage students and disseminate the "If You See Something, Say Something®" message. This student-focused video PSA aims to keep our schools and communities safer and raise awareness of the signs of suspicious activity and the steps to report it. Together, we can help keep our communities safe. Take the Challenge Now!
Video & Radio PSAs
DHS also produces and distributes video/television and radio PSAs to expand the campaign’s reach. Video and audio files are available in English and Spanish, and the campaign works with partners to address specific language needs.
The “If You See Something, Say Something®” campaign encourages the general public to report suspicious activity to local authorities. We all have something worth protecting—our family, our friends, our community. This PSA series helps viewers and listeners identify the many reasons why they should “See Say” by showcasing a variety of locations—sporting events, school, concerts—where staying vigilant is vital.
Homeland security begins with hometown security. This PSA seeks to empower everyday citizens to protect their neighbors and the communities they call home by recognizing and reporting suspicious activity. Across the country, we all play a role in keeping each other safe.
DHS partnered with the five major sports leagues (Major League Baseball, Major League Soccer, National Basketball Association, National Football League, and the National Hockey League) to develop a sports PSA that encourages the public to report suspicious activity to local law enforcement.
This PSA informs travelers (business and leisure) of the importance of recognizing and reporting suspicious activity. The PSA was adopted by LodgeNet/SONIFI Solutions to be used in national hotel chains as part of their safety awareness initiatives.
Helpful Training Materials
FEMA Emergency Management Institute
The FEMA Emergency Management Institute provides training modules on various topics and issues that can help increase security.
The DHS Hometown Security page provides links to trainings, reports and helpful factsheets.
To report suspicious activity please contact your local law enforcement.
You can use this website or the campaign email address to inquire about partnerships with the DHS "If You See Something, Say Something®" campaign. Click here to learn how to partner with the campaign today.
If there is an emergency, call 9–1–1.
To report suspicious activity please contact your local law enforcement. Describe specifically what you observed, including:
- Who or what you saw;
- When you saw it;
- Where it occurred; and
- Why it's suspicious.
If there is an emergency, call 9–1–1.