Partnership and Campaign Materials

Partnership and Campaign Materials

Why are Campaign Partners Important

Informed, alert communities play a critical role in keeping our nation safe. Our campaign partners are critical in increasing the awareness of the campaign's message by distributing campaign materials and spreading the word about suspicious activity reporting.

DHS supports campaign partners by providing print, digital, and video materials to use—including social media content, posters, brochures, web graphics, digital signage, and public service announcement (PSA) videos.

Please note: DHS supports campaign partners by providing pre-designed outreach materials such as posters, brochures, web graphics, digital signage, and more at no cost. Partners are responsible for printing and distributing based on their unique needs.

Who Can Become a Partner?

Partners include, but are not limited to states, cities, and counties; airports and mass transit entities; sports leagues and teams; major sports events and entertainment venues; colleges and universities; fairs and festivals; private sector businesses; and media outlets.

How Can You Become a Partner?

To become a partner, send an email to seesay@hq.dhs.gov and include:

  1. The entity you represent
  2. Your name and contact information (phone, email)
  3. The city and state in which your entity is located


Campaign Materials

Graphic examples of downloadable pre-developed campaign materials including posters, brochures, and web banners.

Partners promote the “If You See Something, Say Something®” campaign as a part of their greater safety and security strategy via both “back of the house” promotion for employees (e.g. in breakrooms, restrooms, employee common areas), as well as “front of the house” for public-facing areas. Partnerships includes access to awareness signage, public service announcements, educational materials, and a social media toolkit with evergreen content and images. We encourage partners to promote the campaign year-round.

If You See Something, Say Something National Awareness Day Sept 25th

National Awareness Day

September 25 has been designated as national “If You See Something, Say Something®” Awareness Day. The campaign works with partners year-round to inspire, empower and educate the public on suspicious activity reporting.

Learn More

Protect Your Every Day. Report suspicious activity to local authorities. If You See Something, Say Something logo. U.S. Department of Homeland Security Logo

Social Media Toolkit

The campaign offers a social media toolkit with evergreen content and images to be used year round. The toolkit includes best practices guide, social content and supporting graphics.

Download the Toolkit

PSA: Take the Challenge

PSA: Take the Challenge

This gamification-style video PSA series aims to keep our schools and communities safer by challenging the viewer to be observant. Together, we can help keep our communities safe.

Take the Challenge

PSA: Why I SeeSay. Why do you say something?

PSA: Why I SeeSay

We all have something worth protecting—our family, our friends, our community. This PSA series helps viewers and listeners identify the many reasons why they should “See Say” by showcasing a variety of locations—sporting events, school, concerts—where staying vigilant is vital.

Watch and Share

PSA: Protect Your Every Day. Report suspicious activity to local authorities. If You See Something, Say Something logo. U.S. Department of Homeland Security Logo

PSA: Protect Your Every Day

Homeland security begins with hometown security. This PSA seeks to empower everyday citizens to protect their neighbors and the communities they call home by recognizing and reporting suspicious activity. Across the country, we all play a role in keeping each other safe.

Watch and Share

PSA: Officials. Report suspicious activity to local law enforcement. MLB logo. MLS logo. NBA logo. NFL logo. NHL logo. U.S. Department of Homeland Security Logo. We care about the safety of our fans.

PSA: Officials

DHS partnered with the five major professional sports leagues (Major League Baseball, National Basketball Association, National Football League, Major League Soccer, and the National Hockey League) to develop a sports PSA that encourages the public to report suspicious activity to local law enforcement.

Watch and Share

PSA: Hospitality. City Central Hotel

PSA: Hospitality

This PSA informs travelers (business and leisure) of the importance of recognizing and reporting suspicious activity.

Watch and Share

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