Organizations can promote the “If You See Something, Say Something®” campaign as a part of their safety and security efforts by educating their employees and/or raising awareness in public settings (e.g., customers, campus visitors, event attendees, etc.). DHS has provided these graphics at NO COST; however, partners or individuals are responsible for printing and distributing based on their unique needs.
Campaign materials cannot be modified in any way due to trademark and licensing agreements that exist with the New York Metropolitan Transportation Authority.
Please reference the Rules and Restrictions page to become aware of all guidelines that must be followed when using campaign materials.
Below are some examples on how organizations can use the campaign materials to raise awareness:
- Promote campaign materials on your social media channels and website.
- Display graphics on billboards or digital informational signs around the community or facility.
- Place printed materials in local transportation hubs, transit shuttles, and in parking decks.
- Display graphics on digital screens in and around facilities that host large crowds.
- Leverage the campaign’s public service announcement videos.
- Distribute printed materials to other local businesses and organizations.
- Include graphics or campaign messaging as part of public communication (e.g., text alerts, external newsletters, etc.).
- Place printed materials throughout office spaces (e.g., in employee common areas).
- Train employees on how to recognize the signs of terrorism-related suspicious activity and report it (e.g., in staff security trainings, new hire onboarding, etc.).
- Share relevant campaign materials with staff (e.g., indicator pocket card).
- Include graphics or campaign messaging as part of staff-wide communication (e.g., email alerts, internal newsletters, intranet sites).
- Host an educational session or event at your facility to educate and promote discussion around the indicators of terrorism-related suspicious activity.
- Encourage your staff to utilize the campaign’s interactive map to find the appropriate reporting number for their location.