Partners promote the “If You See Something, Say Something®” campaign as a part of their greater safety and security strategy via both “back of the house” promotion for employees (e.g. in breakrooms, restrooms, employee common areas), as well as “front of the house” for public-facing areas. Partnerships includes access to awareness signage, public service announcements, educational materials, and a social media toolkit with evergreen content and images. We encourage partners to promote the campaign year-round.
The campaign has developed a suite of translated products, each in 11 languages. Packages include three sets of posters, two graphics for website or advertising use, and three social media graphics. These materials are intended to help provide equitable access to the “If You See Something, Say Something®” message, increasing the size of an alert and informed U.S. public.
Indicators of Suspicious Activity Pocket Card
Learn to recognize the signs–or indicators–of terrorism-related suspicious activity. Download this handy wallet-sized reference guide.
Social Media Toolkit
The campaign offers a social media toolkit with evergreen content and images to be used year round. The toolkit includes best practices guide, social content and supporting graphics.
National Awareness Day
September 25 has been designated as national “If You See Something, Say Something®” Awareness Day. The campaign works with partners year-round to inspire, empower and educate the public on suspicious activity reporting.
PSA: Take the Challenge
This gamification-style video PSA series aims to keep our schools and communities safer by challenging the viewer to be observant. Together, we can help keep our communities safe.
PSA: Why I SeeSay
We all have something worth protecting—our family, our friends, our community. This PSA series helps viewers and listeners identify the many reasons why they should “See Say” by showcasing a variety of locations—sporting events, school, concerts—where staying vigilant is vital.
PSA: Protect Your Every Day
Homeland security begins with hometown security. This PSA seeks to empower everyday citizens to protect their neighbors and the communities they call home by recognizing and reporting suspicious activity. Across the country, we all play a role in keeping each other safe.
DHS partnered with the five major professional sports leagues (Major League Baseball, National Basketball Association, National Football League, Major League Soccer, and the National Hockey League) to develop a sports PSA that encourages the public to report suspicious activity to local law enforcement.
This PSA informs travelers (business and leisure) of the importance of recognizing and reporting suspicious activity.