For Immediate Release
DHS Press Office
WASHINGTON— The Department of Homeland Security (DHS) today announced the expansion of the “If You See Something, Say Something™” public awareness campaign with the Westfield Corporation, making the campaign materials visible to holiday shoppers at Westfield shopping centers across the country.
“Homeland security begins with hometown security, and everyone plays a role in keeping our local communities safe,” said Deputy Secretary of Homeland Security Alejandro Mayorkas. “Throughout the holiday season, shoppers will see the “If You See Something, Say Something™” public awareness campaign across shopping centers. We thank Westfield Corporation for their commitment to the safety and security of our communities.”
“We welcome the opportunity provided by DHS to join this campaign, and with the support of local law enforcement, to help maintain a safe and secure environment in our centers,” said Senior Vice President of U.S. National Security for Westfield Michael Grossman.
The “If You See Something, Say Something™” campaign—originally implemented by New York City’s Metropolitan Transportation Authority and now licensed to DHS for a nationwide campaign—is a simple and effective program to engage the public and key frontline employees to identify and report indicators of terrorism and terrorism-related crime to the proper law enforcement authorities.
The “If You See Something, Say Something™” campaign has grown to include partnerships with numerous sports teams and leagues, transportation agencies, private sector partners, states, municipalities, and colleges and universities. DHS also has “If You See Something, Say Something™” Public Service Announcements which have been distributed to television and radio stations across the country.
The Department launched the “If You See Something, Say Something™” campaign nationally to raise awareness among America’s businesses, communities, and citizens about how they can remain vigilant and play an active role in keeping the country safe.
For more information, visit www.dhs.gov.
# # #