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Announces re-launch of the “If You See Something, Say Something™” Campaign, First time ever in-app ads
PHOENIX— Today, Secretary of Homeland Security Jeh Johnson was in Arizona to meet with local law enforcement officials and oversee the Department of Homeland Security (DHS) security operations surrounding Super Bowl XLIX. Secretary Johnson announced the re-launch of the Department’s “If You See Something, Say Something™” public awareness campaign and continued partnership with the National Football League (NFL) to help ensure the safety and security of employees, players and fans during Super Bowl XLIX.
“Public awareness, support and participation in our homeland security efforts are essential,” said Secretary of Homeland Security Jeh Johnson. “As I’ve said before ‘if you see something, say something’ is more than just a slogan. Whether you are on the plains of Iowa, the streets of Manhattan or a fan at the Super Bowl, we all play a role in keeping our neighborhoods and communities safe. Our partnership with the NFL on the “If You See Something, Say Something™” public awareness campaign during the Super Bowl is a critical part of our efforts to ensure the safety of every employee, player and fan.”
More than 100,000 fans and visitors in and around the Phoenix area will see the “If You See Something, Say Something™” message at hotels, on buses, billboards, magazines and visitor guides. For the first time ever, individuals in Arizona who are using their smart phones to play games using the Game Day and NFL Experience mobile applications may see campaign messaging throughout Super Bowl Weekend. The newly revamped materials highlight the individual role of everyday citizens to protect their neighbors and the communities they call home, by recognizing and reporting suspicious activity.
The “If You See Something, Say Something™” materials are just one part of the support DHS has provided for the Super Bowl since the inception of the Department. Hundreds of employees from DHS, and assets from across the Department, will support our state and local partners charged with securing this event.
DHS Operations - Super Bowl XLIX
- As the principal Federal official for domestic incident management Secretary of Homeland Security Jeh Johnson has appointed Federal Coordinator Matthew Allen (Special Agent in Charge, U.S. Immigration and Customs Enforcement/ Homeland Security Investigations, Phoenix) and Deputy Federal Coordinator Cristina Beloud (Special Agent in Charge, U.S. Secret Service, Phoenix) to serve as the Secretary’s representatives locally and federal points of contact for facilitating planning and support.
- DHS is providing security assessments and training to state and local law enforcement, local hotels, and others to help them identify potential risks and take steps needed to address them
- DHS is continuing our partnership with the NFL with a newly revamped “If You See Something, Say Something™” public awareness campaign. Fans and visitors in the area will see the “If You See Something, Say Something™” message at hotels, and on buses, billboards and for the first-time ever mobile applications. The message will also appear in the game day program, the official fan guide, and on the video board during the game.
- The Transportation Security Administration (TSA) is sending additional officers and increasing the number of checkpoint lanes at Phoenix Sky Harbor International Airport for the influx of fans traveling for the game. TSA will deploy nearly 90 additional Transportation Security Officers (TSOs) and supervisors as well as four Passenger Screening Canine teams.
- TSA’s Visible Intermodal Prevention and Response (VIPR) teams, comprised of Federal Air Marshals, surface/aviation transportation security inspectors, Behavioral Detection Officers, TSOs, and canine teams are helping secure mass transit locations in and around the Phoenix area.
- The U.S. Secret Service will support open-source social media monitoring for situational awareness and has been assisting with cyber security vulnerability assessments and mitigation. The Secret Service also conducted magnetometer training for University of Phoenix Stadium security personnel.
- U.S. Customs and Border Protection (CBP) and Immigration and Customs Enforcement (ICE) will conduct operations specifically targeting counterfeit vendors and local merchants of game-related sportswear. This is part of a crackdown on intellectual property rights (IPR) violations and to ensure fans are getting official Super Bowl related memorabilia.
- CBP officers and non-intrusive inspection equipment will scan the cargo entering the stadium for contraband such as narcotics, weapons, and explosives.
- CBP Office of Air and Marine will provide surveillance and assist the Department of Defense in providing airspace security around the venue.
- The Federal Emergency Management Agency (FEMA) trained 85 Arizona responders through the Healthcare Leadership for Mass Casualty Incidents and the Hospital Emergency Response Training for Mass Casualty Incidents courses. All of the responders participated in a hands-on mass casualty exercise, where the trainees responded to a simulated mass casualty event in which “injured” role players were triaged, transported and treated in the midst of a chaotic situation that was still unfolding.
- FEMA is also providing Mobile Emergency Response Support units to ensure that, in the event of an emergency, state and local security personnel could quickly link and coordinate with federal partners. MERS provides mobile telecommunications, operational support, life support, and power generation assets for the on-site management of a disaster.
- DHS Domestic Nuclear Detection Office (DNDO) is deploying Mobile Detection Deployment Units (MDDUs), radiological and nuclear detection “surge” assets designed to supplement first responders’ existing radiological and nuclear detection and reporting capabilities.
- DHS Office of Health Affairs (OHA) will deploy a network of BioWatch detectors to provide public health officials with a warning in the event of a biological agent release. OHA’s National Biosurveillance Integration Center is providing state and local officials with information on potential health threats and their indicators, increasing situational awareness and decision support for public health partners prior to the event.
- DHS National Protection and Programs Directorate (NPPD):
- Cybersecurity: NPPD’s National Cybersecurity and Communications Integration Center’s Training and Exercise Team led a training exercise to enhance the cyber preparedness and resilience of public and private partners and venues involved in Super Bowl XLIX. Since then, DHS cybersecurity experts have been conducting weekly vulnerability scanning on internet accessible devices associated with facilities being used by NFL teams.
- Bombing Prevention Training: Since 2012, the DHS Office of Infrastructure Protection (IP) Office for Bombing Prevention has conducted 14 Counter-Improvised Explosive Device and Risk Mitigation Training events for more than 650 public and private sector security partners in Maricopa County.
- Active Shooter Preparedness: NPPD IP conducted an active shooter preparedness workshop, training 150 participants, including members of the Super Bowl Planning Committee.
- Securing Federal Facilities: The Federal Protective Service will provide protection to Federal facilities in the Phoenix metropolitan area and ensure the continuance of government business and services to the public.
- DHS Blue Campaign— the unified voice for efforts to combat human trafficking— partnered with the City of Phoenix and the Arizona Human Trafficking Council of the Governor’s Office for Children, Youth and Families to provide training and awareness materials to help individuals and communities identify and recognize indicators of human trafficking. High-profile special events, such as the Super Bowl, draw large crowds and have become lucrative opportunities for criminals engaged in human trafficking.
For more information, visit www.dhs.gov.